Staff
LICENSING

SMILEHOOD LICENSING represents its own IPs and others belonging to international leading companies for the development of their licensing business and mass consumption products. Our entire team has a vast experience on the subject with many years of career and in the development of hard lines, soft lines, promotions, package goods, publishing, home entertainment, live shows and new media.

SMILEHOOD LICENSING has its own internal marketing, press, social media and retail department giving support and developing exclusive strategies for the business promotion.

• Brand assurance

• Hard lines

• Soft lines

• Promotions

• Package goods

• Publishing

• Home entertainment

• Live shows

• New media

• Marketing

• Prensa

  • Sanjay and graig
    Sanjay Patel is a 12-year-old boy that has a great curiosity and enthusiasm for the world. Craig is a talking snake and a master of disguise who can become anything or anyone. Only Sanjay and his two friends, Megan and Hector, know the truth and can hear the words coming from the reptile’s lips.
  • Paw Patrol
    It focuses on promoting VALUES OF CITIZENSHIP. The protagonists are 6 heroic puppies (the patrol) and their 10-year-old friend, Ryder. The patrol works carrying out rescue missions to defend the whole community.
    Paw Patrol is the No.1 Nickelodeon pre-school property and is already broadcasting the second season.
  • Bob Esponja
    Bob is a rectangular yellow sea sponge who lives in the underwater city of Bikini Bottom. SpongeBob loves his job as a cook at the restaurant The Krusty Krab and has the ability to get into all sorts of trouble without really meaning to. The series airs on Nickelodeon 4 times a day. This character ranks in the 1st place of the Top of Mind among children. Upcoming release of the movie (animation + live action): February 2015, starring Antonio Banderas.
  • Dora the Explorer
    Dora is an adventurous and bilingual 7-year-old girl; a Latina heroine who lives in a tropical world. As an explorer, Dora has a keen sense of adventure; she likes to help her friends, find lost items, fulfill a mission; always accompanied by her friend Boots. Brand Attributes: educational, teaches English, cheerful, colorful, friendship, love for animals. It is a pre-school property.
  • Bubble Guppies
    The Bubble Guppies are six little mermaids and mermen who live in Bubbletucky. They attend school in charge of Mr. Grooper. The series invites preschoolers to join a vibrant underwater world. In this school the characters imagine incredible and hilarious adventures where they learn many things. It is a pre-school property. In 2015 new episodes will be released.
  • MTV
    It is a teen-Adult property, for people over 18, undergraduates. Aimed at a cool audience that values quality and premium products. This brand allows using its logo with any style or design.
  • Peter Rabbit
    Peter Rabbit is a little and brave rabbit; he is naughty, impulsive and strong. It is a remarkable story containing lovable characters, comedy, fun and adventure in the most unexpected places. It is a pre-school property.
  • Backyardigans
    The Backyardigans are 5 pre-school friends, Pablo, Tyrone, Uniqua, Tasha and Austin, who play in their backyard that is transformed by imagination into different worlds, where they have many adventures and can even become the stars of a Broadway-style musical. The series encourages children to have more education and to be more joyful and generous. It airs on Discovery Kids, pre-school property.
  • Ninja Turtles
    Four brothers; teenage mutant ninja turtles and pizza eaters, who fight against the forces of evil. Each of the turtles is named after famous artists of the Italian Renaissance: Leonardo, Raphael, Michelangelo and Donatello. The TMNT live in the sewers of New York. TV Series, which airs on Nickelodeon. Target: 6-11.
  • Umizoomi
    It is a pre-school property with emphasis on children learning math as they play. The Umizoomi team solves the daily problems with their mathematical powers to keep Umi City calm and peaceful. Thanks to mathematics we can weave a nest, build a ship, fix a toy ... and solve thousand of other puzzles! It airs on Nickelodeon.
  • South Park
    It is an American classic which airs on MTV, teen/adult target. The protagonists are four boys: Stan Marsh, Kyle Broflovski, Eric Cartman and Kenny McCormick, who live in South Park, a small fictional town in a mountainous area of Colorado. The town is also home to other characters such as students, families, elementary school staff and other various residents. The scripts reflect stories and events—many times surreal and extraordinary—that break the monotony of the town.
  • Mundo Gaturro
    With more than 10,000,000 kids registered on the site, it is a virtual world specially designed for children, a place where they can play and interact with each other within a safe environment closely monitored by moderators. Gaturro is a cat that is madly in love with a female cat named Agatha, but she keeps turning him down. Gaturro lives with a middle-class family consisting of a married couple and two children. Target: for the whole family.
  • Snoopy
    Evergreen character that turns 65 and returns with a global brand re-launch: 3D movie released in 2015, TV specials, and pre-school animated TV series in 2016. It reflects trust, friendship, sharing, loyalty, and love. It is a brand that lasts over time because of its values and quality.
  • Plim Plim
    Plim Plim is a clown-hero who promotes human values, positive habits and respect for the environment. It is an animated television series for pre-school children with amusing stories portrayed as fables, including all sorts of musical and visual traits for adults. Its content is universal. It airs on Disney Jr. and Canal 13 for Argentina; and is already sold in many areas around the world.
  • Zou
    Zou is a five-year-old zebra that lives with his family in a ‘city of Zebras’. With his curiosity, Zou, covers all aspects of early childhood, taking small steps, but making great discoveries. Style: cute, colorful, and cheerful. Property of Cyber Group.
  • Wake Up!
    Wake Up! is based on the idea of Sebastian Mellino (musical producer of the Disney hit ‘Violetta’) and is COCA COLA TV’s first experience in fiction, in coproduction with Once Loops, Coca Cola TV, E! Entertainment Television Latin America and Warner Chappell, and distributed worldwide by Smilehood Media.
  • Amoris
    It is a cool brand that brings the younger generations closer to the Christian syncretism. For adults, Amoris promises trend in decoration and design. Unlike what happens with almost all brands that are licensed, Amoris is not installed in the market through television. In this case, its positioning is stronger because the brand is positioned through the product itself.
  • Según Roxi
    Según Roxi is not just a TV series, it is a concept, a cult series for every woman who ever was—is or will be—part of the unique world of motherhood. And for all men that accompany them through this process! So it is also definitely multi-target, universal and multicultural.
  • Doodle Jump
    It's a fun game application for mobile phones which was launched in March 2009. Winner of the first ‘Apple Design Award’ for excellence in design, user experience and quality, it is the third paid game application most downloaded in the market and has 3.5 million fans on Facebook. It is simple, attractive and you can play anywhere.
  • My Little Pony
    Six pony friends, each of which represents one facet of friendship, are the essential key for ‘The Elements of Harmony’ and live wonderful adventures. It is an animated series aimed at girls that airs on Discovery Kids. Target: 0-5. In addition to the series, the movie format for TV is also broadcast by the same channel. PONY EQUESTRIA: the ponies become human and have a rock band.
  • Littlest Pet Shop
    Animated series aimed at girls, target 3-6; in clothing extending to 6-12. It airs on Nickelodeon. Next brand re-launch for November 2014.
  • Transformers
    TV series mainly aimed at boys. It airs on Cartoon. The Autobots and the Decepticons are two alien robot species that fight for the fate of the universe. The Autobots are led by Optimus Prime and the Decepticons by Megatron.
  • Trasformers Rescue bots
    Pre-school property broadcast by Discovery Kids. Rescue Bots is the entry point for kids between 3 and 5 years old for TRANSFORMERS. The Rescue Bots handle emergency situations through action adventures. Each episode features life lessons delivered in appropriate ways for the pre-school age, and is therefore approved by parents, resulting in a co-audience parent/child.
  • Play-Doh
    Original art and craft brand which extends to licensing providing children and mothers with a new way of ‘learning while playing’ through a very creative art guide, working from the combination of objects, colors, and words. Unisex, target: 0-5.
  • Mr. Potato
Anita
Caratini
Staff
STAFF
Anita Caratini
LICENSING DIRECTOR
CONTACT
info@smilehood.com | +54 011 5235 9500
CABA | Argentina